Examining the critical success factor in an intelligent marketing system based on digital technology
Keywords:
Intelligent Marketing System, Digital Technology, Success Parameters, Data-Driven Marketing PersonalizationAbstract
Integrating digital technology with intelligent marketing systems has revolutionized how organizations engage with customers, enabling data-driven strategies to optimize marketing outcomes. This study examines the critical parameters that contribute to the success of intelligent marketing systems, focusing on key factors such as data quality, algorithmic efficiency, personalization, user experience, and system adaptability. The research identifies best practices and emerging trends in deploying intelligent marketing systems through a comprehensive literature review and analysis of case studies. Findings highlight the importance of integrating real-time analytics, robust data governance frameworks, and seamless interoperability between marketing tools to enhance decision-making and customer satisfaction. The results provide actionable insights for businesses leveraging digital technology for sustainable competitive advantage in dynamic market environments.
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