Vol. 1 No. 2 (2024): Spring

Original Research

• Enhancing Customer Experience and Business Intelligence: The Role of AI-Driven Smart CRM in Modern Enterprises

  Seyyed Hesamoddin Motevalli , Hamidreza Razavi (Author)

  1-8

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• A Multi-Objective Optimization Model for Enhancing Blockchain-Based Smart Supply Chains: Integrating Transparency, Cost Efficiency, and Sustainability

  David Rulving (Author)

  9-19

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• Examining the critical success factor in an intelligent marketing system based on digital technology

  Naser Heidari (Author)

  20-30

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• Harnessing Artificial Intelligence to Build Agile and Resilient Business Ecosystems for the Smart Economy of the Future

  Mohanna Hassanzadeh Moghadam Pasha (Author)

  31-40

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• The Role of IoT in Transforming Marketing Strategies for a Connected Era

  Sevidon Wang (Author)

  41-49

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• Blockchain and AI Transforming Digital Entrepreneurship in the Global Economy

  Maryam Rahmaty (Author)

  50-60

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