The Role of IoT in Transforming Marketing Strategies for a Connected Era
Keywords:
Internet of Things, IoT marketing, personalized marketing, smart retailAbstract
The Internet of Things (IoT) is revolutionizing marketing by creating interconnected ecosystems that enhance customer engagement, optimize retail operations, and foster emotional connections through data-driven strategies. This research explores how IoT-enabled devices such as wearables, smart shelves, and sensors collect real-time consumer data to deliver hyper-personalized experiences and targeted promotions. By leveraging IoT technology, businesses can not only improve inventory management and operational efficiency but also utilize neuromarketing tools to craft campaigns that resonate with consumers on an emotional level. The study highlights the transformative impact of IoT on marketing strategies, emphasizing its potential to bridge the gap between technological innovation and consumer-centric approaches. By integrating IoT insights into marketing, organizations can develop smarter, more adaptive strategies that align with the demands of the connected era, driving growth and enhancing customer loyalty.
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