Presenting A Conceptual Model for A Marketing System Based on Social Media Platforms
Keywords:
social media, Social Media Marketing, Business Management Analysis, Artificial Intelligence (AI)Abstract
In today’s world, electronic marketing has a great influence on information technology’s developments. One of the significant domains to investigate in marketing field is social media networking which has a considerable modification of different societies all around the world. Social media sites have become popular places for exchanging information and building relations among members to have an unlimited communication. Social media marketing offers fantastic opportunities for SMEs and MSMEs to connect globally. Using proper marketing tactics and creative business management analysis can help associations to have an optimization in boosting profitability as a result. Information technology also impact on company’s efficiency planning business strategies in marketing mix. Social media has become an essential asset for businesses of every scale. Using artificial intelligence can helpful to upgrade marketing scheme that equip businesses for better adaptation to reach ultimate triumph. This article examines the role of social media from different aspects in the contemporary century.
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